In-depth conversations with leaders from industry and academia who are shaping the future of semiconductors. Their technology insights, market challenges, social impact, leadership lessons, and guidance for the next generation.

Executive VP, Chief Product Officer (CPO) and Chief Marketing Officer (CMO)

Michal ("Meehow") Siwinski

Michal Siwinski is the Executive Vice President, Chief Product Officer, and Chief Marketing Officer at Arteris, a leading System IP company delivering market‑leading System-on-Chip (SoC) connectivity through Network-on-Chip (NoC) technology and electronics automation integration software. In this role, he leads the company’s product and marketing strategy, driving innovation and customer success in the fast-paced semiconductor B2B technology sector.

With nearly 30 years of leadership experience spanning software, hardware, and IP, Michal combines deep technical expertise with strategic business acumen. He specializes in growth acceleration, go-to-market transformation, brand evolution, AI/machine learning, business model innovation, digital transformation, M&A strategy, and operational excellence, including P&L management, R&D operations, global sales leadership, and regional management.

Michal holds a BS in Electrical Engineering & Computer Science (EECS) from the University of California, Berkeley, a Master’s degree in Computer Engineering from Stanford University, and a Mini-MBA from the Leavey Executive Center at Santa Clara University.

Industry Trends & Future Outlook

Q: From your personal perspective, what do you see as the most important trends shaping the semiconductor industry over the next 5–10 years?

A: The semiconductor industry is at the heart of transformative global trends. Over the next decade, I see three key trends shaping the landscape:

  1. AI and Machine Learning Integration: The demand for AI-driven applications is driving the need for more specialized, high-performance chips. This includes everything from AI data centers to a broad range of edge AI devices like smart consumer electronics, autonomous electric vehicles, drones, robots, etc.

  2. Chiplet Architectures and Heterogeneous Integration: As Moore’s Law slows, the industry is shifting toward innovative design approaches like chiplets and 3D stacking to meet performance and efficiency demands.    What use to done by a handful of companies is now going mainstream in the AI era, in large part due to the inclusion of AI into compute.

  3. Sustainability and Energy Efficiency: With the growing focus on environmental impact, there’s a push for chips that consume less power while delivering higher performance, not only in the massive data centers, but also on the edge, in areas like IoT and automotive.

Q: How do you personally stay informed or adapt to changes in this evolving landscape?

A: Staying informed requires a multi-faceted approach. I engage with industry thought leaders, attend key conferences, and deeply engage with customers and partners to understand their evolving needs and upcoming challenges.  Additionally, I make it a priority to stay hands-on with emerging technologies and trends, ensuring that Arteris remains at the forefront of innovation.

Technology & Innovation Strategy

Q: How do you personally prioritize staying innovative in a rapidly advancing industry?

A: Innovation starts with listening—listening to customers, partners, and the market. At Arteris, we take the ‘Customer First’ approach and focus on solving real-world challenges, which means aligning our R&D efforts with the needs of the industry, shaping customers. Personally, I prioritize fostering a culture of curiosity, collaboration, with a ‘fail often, fail fast’ mindset, both within the company and across the ecosystem.   Both success and failure are great teachers, so need to be agile and learn from both. Staying innovative also means being willing to take calculated risks and embracing change as an opportunity.

Q: Which emerging technologies do you find most exciting or potentially transformative for the industry?

A: I’m particularly excited about the convergence of AI, semiconductor design, and increasingly robotics.  AI is not only driving demand for advanced chips but also transforming how we design them, with AI-assisted IP and software enabling faster, more efficient development. At the start of 2025, Arteris introduced FlexGen, a smart NoC IP technology that revolutionizes SoC design with intelligent automation. This revolutionary IP automates NoC topology generation, achieving up to 10x faster design iterations than traditional methods so design teams can optimize wire length, reduce latency, and improve power efficiency while minimizing manual intervention. It is technology like FlexGen that will accelerate innovation cycles because it shortens design cycles, enabling faster time-to-market and/or multiple design explorations for the most complex systems.

In addition to AI, technologies like 6G, quantum computing, and advanced packaging hold immense potential to redefine what’s possible in the semiconductor space as well.

And coming back to robotics, it is also a very interesting intersection of perception and compute operating in a real-work environment, pulling in many aspects of advanced electronics together.  It is very exciting to see this area, still in its infancy, evolve rapidly.

Global Supply Chain & Market Challenges

Q: How do you think professionals can navigate the risks of a complex global supply chain?

A: Navigating supply chain challenges requires a proactive and resilient approach. Diversification is key—both in terms of suppliers and geographic regions. Building strong, transparent relationships with partners across the supply chain is equally important. At Arteris, we also emphasize agility, leveraging advanced planning tools and maintaining close communication with our ecosystem to adapt quickly to disruptions. Collaboration across the industry is essential to address systemic challenges, such as geopolitical risks and material shortages.

Sustainability & Social Impact

Q: What practices or strategies are most effective for promoting environmental responsibility and social impact?

A: Sustainability must be embedded into every aspect of the business. For the semiconductor industry, this means designing energy-efficient chips by leveraging network-on-chip IP for the most efficient data movement, optimizing manufacturing processes, and reducing waste.   The actual energy consumption is electronics is associated with data movement, so reducing power there, which we do, has a direct impact on the world.   At Arteris, we’re committed to enabling our customers to create more efficient systems-on-chip (SoCs) and chiplets that consume less power and resources. Our NoC IP reduces wire congestion which results in lower energy consumption.

Leadership Lessons & Personal Insights

Q: What was the toughest professional decision you’ve made, and what did you learn from it?

A: One of the toughest decisions I’ve faced over my career was choosing to pivot a product strategy mid-development. While it was a difficult call, it ultimately aligned the company’s efforts with the latest market needs and positioned the company for long-term success. The experience reinforced the importance of staying customer-focused and being willing to adapt, even when it’s uncomfortable, as most changes tend to be.   Better to make the hard decisions, as early as possible, and move forward.

Q: What advice would you give to individuals, startups, or entrepreneurs entering the semiconductor industry today?

A: My advice is to focus on solving meaningful problems. The semiconductor industry is incredibly dynamic, and success often comes from identifying a niche where you can deliver unique value. Build strong partnerships, stay curious, and don’t be afraid to challenge the status quo. Also, remember that collaboration is tremendously important across the ecosystem in this industry because there isn’t a single company that can do it alone in semiconductors.    

Also, don’t be afraid to get it wrong.   Mistakes and adjustments are part of the process to get to success, so instead of looking at challenges as roadblocks, look at them as opportunities.

Q: How do you personally see semiconductor technologies and innovations like AI shaping society in the coming years?

A: Semiconductor technologies are the foundation of modern society, and their impact will only grow, even if invisible at times.  AI, in particular, is set to revolutionize industries from consumer to transportation and healthcare, enabling smarter, more efficient systems that each of us will use non-stop. As these technologies evolve, they will also raise important ethical and societal questions, such as data privacy, security, and equitable access. It’s up to us as industry leaders to ensure that innovation benefits everyone.

We live in very exciting times, so if you have a chance to be a part of this renaissance, go for it!

All Interviews